PHAG’s impeccably designed dungeon, the BOOtique opened this week.  With just under 30 days left until fright night, we’re doing our part to remind you to start planning those parties and costumes now!  Not to worry, we’ll be packing our October posts with PHun facts and ideas – as well as home and party accessories – to inspire tricks and treats. Join us as we celebrate this Technicolor time of year.

But, it’s a rainy fall day in Philadelphia, and we’re feeling rePHlective…

We love autumn (especially Halloween), don’t you? The season is magical in more ways than we can count. Whether you’re a witchy woman or a handsome devil, ultimately, Halloween is all about creativity and embracing a new identity. Sure, it’s fun to hide the real you behind a mask for a night. And we know dark closets can be scary, no matter how safe they may feel in the light of day. That’s the empowering thing about Halloween: it’s okay to be terrified.

As we gear up for this candy-filled, binge of a season, PHAG invites you to indulge in new possibilities. Come out and take a walk on the wild side. Explore a different face, place, or even a brand new you! As nature transitions, so do all of us. Golden tans disappear beneath cozy layers that will insulate our bodies and souls during the cooler months ahead. Snuggle up and settle down. Change is coming and that means growth – always a good thing!

Now is the time to fall for a PHresh perspective, whether it’s inside your home or inside yourself. Take a risk. Dare to be scared. Aspire.

Here’s to a colorful season. Here’s to a braver and even more colorful you!